Background
Adults are having a stressful lifestyle in big cities such as Beijing, Shanghai or Hangzhou. People deal with stress in different ways. Except for the typical routine such as bar, club or cafe what is more interesting for the thirsty hearts. 2020 is a special year, the majority of us are trapped in the 30 miles diameter circle. What can we do to bring them some abnormal surprises into life that can release part of their stresses?
We decided to help adults release stress from life and work without long-time commutes in terrible traffic jam.
To pursue a sustainable business model and design, as a designer and co-founder I came up with the thought of bringing scenarios to busy cities by using VR. While setting the devices onto recycled city buses as our fluid transportation.
Below are some photos of what is it like in side the VR headset
Credit: Developer - Kexin Wang, Artist - Benjamin Von Wang
Market Research
To allocate our first market group for MVP testing, we researched major first-tier cities and decided to step in from Hangzhou which is a fast-growing tech city. Depending on the data we got from interviews and questionnaires, we realized that the spare time after work is decreasing as their paycheck gets better and the stress builds up as little time belongs to relaxation. This phenomenon provided us an image of the possible experience design.
Interviews and Questionnaires
Monthly spending analysis on entertainment helps us on two sides.
One helps us decide on which age group would be our main users and likely to find angel customers from.
The second is to have a sense of how much customers would be willing to pay for our service.
Customer Journey
Based on the market research results, including commute, exhaustion after work, monthly spendings and age group, we designed the customer journey. This includes when, where and how customers will interact with our service.
Drawing out customer journeys helps to visualize communication between founders, thus non-designers can follow up with the idea and quickly point out confusions.
Moreover, it gives investors a clear image of what technology and how we display our service while we pitch.
Prototype
Partial views of the journey in VR headset.
By using a VR headset, we are able to bring the real scenarios and animations together to express a unique world value in a cost-friendly and time-efficient way.
For example, in our MVP the theme is trash in the ocean. By guiding the users went through a hallway of collaborators artwork while interacting with the world in the painting to relax the tensions from work and explore in the nomad.
